Promotional Mix of Insurance Products

by

In certain ways, we might claim that the emergence of human society coincides with the emergence of insurance. In human civilizations, there are two sorts of economies: money economies (with markets, money, financial instruments, and so on) and non-money or natural economies (without markets, money, or financial instruments) (without money, markets, financial instruments and so on). The second type is an older version of the first. We can observe insurance in the form of people assisting one other in such an economy and community. When a house burns down, for example, people of the community pitch in to help build a new one. If the same incident happens to a neighbour, the other neighbours must aid. If they do not, the neighbour will not receive assistance in the future.In some nations where the contemporary money system and its financial instruments are not widely used, this type of insurance has survived to the present day (for example countries in the territory of the former Soviet Union). Early techniques of transferring or dispersing risk were performed by Chinese and Babylonian traders as far back as the 3rd and 2nd millennia BC, respectively, in the modern sense (i.e., insurance in a modern money economy, in which insurance is part of the financial sector).In some nations where the contemporary money economy and financial tools are not widely used, this type of insurance has survived to the present day (for example countries in the territory of the former Soviet Union). Early ways of transferring or dispersing risk were performed by Chinese and Babylonian traders as far back as the 3rd and 2nd millennia BC, respectively, in a modern money economy, in which insurance is part of the financial sector.

You may also like